ABOUT

Canadian multidisciplinary artist Sal Ash seamlessly navigates the intersections of photography, visual art, music, and design.
As one of the Founders and Creative Director of Key House of Creation, a boutique creative agency with offices spanning Dubai and Toronto, Sal has successfully overseen a multitude of creative projects on a global scale.
His creative journey began at a very young age when he realised that writing wasn’t his strong suit. In response, he charted a path to express his feelings and emotions through the world of art and design.
At the core of his artistic practice lies storytelling, an unwavering commitment to sharing narratives that transcend the boundaries of any single medium. Sometimes, the story unfolds through the lens of a camera, capturing a singular moment in time with unparalleled clarity. On other occasions, the narrative demands a more complex approach, one that employs multiple layers and dimensions to fully portray its richness and complexity. In Sal’s world, the message dictates the medium that will most eloquently convey its essence. This ethos has led him to explore drawing, create kinetic artworks, capture photographs, and even design a one-of-a-kind motorcycle.
Beyond his creative pursuits, Sal is also an accomplished recording artist. He serves as the guitarist and pianist for the Canadian independent rock band, Soul Nidus, collaborating closely with his brother, Ehsan, who serves as the band’s vocalist. The duo has graced international stages, and their music continues to resonate with audiences worldwide.

ABOUT

Canadian multidisciplinary artist Sal Ash seamlessly navigates the intersections of photography, visual art, music, and design
As one of the Founders and Creative Director of Key House of Creation, a boutique creative agency with offices spanning Dubai and Toronto, Sal has successfully overseen a multitude of creative projects on a global scale.
His creative journey began at a very young age when he realised that writing wasn’t his strong suit. In response, he charted a path to express his feelings and emotions through the world of art and design.
At the core of his artistic practice lies storytelling, an unwavering commitment to sharing narratives that transcend the boundaries of any single medium. Sometimes, the story unfolds through the lens of a camera, capturing a singular moment in time with unparalleled clarity. On other occasions, the narrative demands a more complex approach, one that employs multiple layers and dimensions to fully portray its richness and complexity. In Sal’s world, the message dictates the medium that will most eloquently convey its essence. This ethos has led him to explore drawing, create kinetic artworks, capture photographs, and even design a one-of-a-kind motorcycle.
Beyond his creative pursuits, Sal is also an accomplished recording artist. He serves as the guitarist and pianist for the Canadian independent rock band, Soul Nidus, collaborating closely with his brother, Ehsan, who serves as the band’s vocalist. The duo has graced international stages, and their music continues to resonate with audiences worldwide.
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